We help brands perform better in retail!

For us retail is a broad church. From major grocery multiples to fast food.

From banks and building societies to on-trade. Wholesale to DIY.

Anywhere there is an opportunity to influence shopper behaviour.

Retail in Action offers specialist retail research to deliver standard metrics on shopper marketing
performance, benchmarked behaviour, unique insight into the customer journey and triggers and
barriers to shopper decision making by mission.

We do this using a combination of disciplines based on your needs:

Retail shopper research

Focus groups / Store intercepts / Exit polls / Recruitment

Retail communications planning

Ideas books / Observed behaviour / Comms measurement

Shopper journey

Customer journey / Store observation video / Interviews

“Intelligent” mystery shopping

Mystery shopping / Discreet visual audits / Training guides

Professional audits, landscape reviews, reports

Landscape reviews / Best practise retail / Competitor monitor / 500,000 image database

We work for brands, retailers and their agencies and we would love to hear from you!