Consumer electronics global mystery shop and landscape review

The Challenge
We assessed, audited and measured the electrical (laptop/desktop) retail landscape for a major consumer electronics brand in markets throughout Spain, UK, Germany, France, Saudi and UAE. We provided a measurement of:

• Rate of recommendation (role staff play)
• Shelf Share
• Share of voice (brand presence)

Our Methodology
We sent our expert team of ‘intelligent mystery shoppers’ to audit and evaluate the retail environments in a number of leading stores in each market. Our shoppers audited the retail landscape as well as completing an in depth assessment survey to determine the consumer electronics brand representation and presence.

The Outcome
Retail in Action provided in depth measurement (%) to understand each market and to learn how their brand is represented in those markets. Analysis and competitor review broken down by retailer, laptop/desktop and country. By witnessing, evaluating and measuring the retail environment they now understand their true brand status for each market and are able to use that knowledge to create more effective solutions to help their brand perform better in retail.